Shopping in the Tridente area of Rome, which includes the iconic Via Condotti, is like stepping into the beating heart of Roman elegance and style. This area is named after the three main streets—Via del Corso, Via del Babuino, and Via di Ripetta—that fan out from Piazza del Popolo, forms a triangle (or "trident"). It’s known for its mix of historic charm and high-fashion glamor.
Via del Corso, is a bustling street that caters to everyone. You’ll find big, familiar stores like Zara, Mango, and Sephora—perfect if you're looking for something trendy and accessible.
But just off Via del Corso, there are charming side streets with hidden gems—small boutiques selling handmade leather goods, designer scarves, and unique jewelry. The craftsmanship and quality stand out immediately.
For more upscale shopping, Via Condotti is where the luxury brands reign supreme. Think Gucci, Prada, and Valentino—all in elegant storefronts that make you feel like you’ve stepped onto a fashion runway. The whole vibe of Via Condotti is refined yet bustling, a mix of international travelers and well-heeled locals shopping for dazzling fashion, sleek handbags, and jaw-dropping jewelry. With the iconic Spanish Steps as a majestic backdrop, you can’t help but soak up the energy of Roman luxury. Even if you leave with just a small token from one of these designer brands (or nothing at all), you feel like you’ve been part of something quintessentially Italian.
But don’t stop at Via Condotti - Via del Babuino is a quieter stretch, but it’s filled with a mix of high-end boutiques, chic art galleries, and antique stores. The vibe is more understated, perfect for when you want something unique and sophisticated, without all the high-energy buzz of the designer flagship stores. There’s also a sprinkling of cozy little cafés where you can take a break, sip a perfect cappuccino, and just people-watch. Babuino means "baboon," and the street is named after an ancient statue of a baboon that sits near the middle of it. It’s one of those quirky little details that make Rome so charming.
Shopping in the Tridente is more than just buying things—it’s about experiencing the lifestyle. Whether you’re indulging in some high-end retail therapy on Via Condotti or discovering hidden gems in the surrounding streets, you feel like you are part of something quintessentially Roman: a blend of history, fashion, and flair that you just can’t find anywhere else.
Be sure to check out our favorite shops on our Neighborhood Map!
